Christmas Marketing

Lane Collins, Photo Editor

The Fall season doesn’t only bring colder weather; the frenzy begins for consumer holiday shopping. Every year, companies and stores begin pushing ads, sales and bundle deals in order to get our Christmas money. It is sad, but it seems like the only thing that the Christmas holiday brings is materialistic wants provided to parents from strategic marketing.

Marketing is one of the most important departments for any company. Those teams are in place specifically to figure out what colors, fonts, shapes and sizes that will catch the eye of consumers.

This marketing amplifies dramatically during the few months leading up to the Christmas holiday.  So by now we are seeing red, green and snowflakes everywhere.

Black Friday almost trumps the Thanksgiving holiday totally. Some shoppers skip Thanksgiving celebrations in order to go set up their tents outside of Best Buy. In the recent years it has grown and grown and even become dangerous for shoppers a times.

As soon as the doors open it’s a race to the TVs, crockpots and anything else that is on sale. Every year Christmas lists get more expensive, but it’s not worth playing tug-o-war with someone over the newest Xbox.

It is sad that the true meaning of the holidays have been replaced by ads and marketing. Thanksgiving and Christmas have lost their true meaings to the lure of value shopping.