Pro: On-Brand

Fallon Blair, Online/Entertainment Editor

Every visit to a popular store like the local Walmart or Target always poses the same obstacle in the form of one single choice: should you buy the more expensive name brand item or settle for the generic store brand? In most cases, name brands are the safest option to purchase when it comes to better style, higher quality and effectiveness/reliability.
When looking for new clothing, the high pricing that comes with popular brands like Nike, Adidas, American Eagle, etc. can scare shoppers from even trying them on in the first place. The reasoning behind the steep pricing comes from the high-quality and the fact that they are made of longer-lasting material. These clothes also have better designs and color usage that stand out among others’ outfits and can make the wearer feel more unique. Name brands have proved to create more variety in their clothes and allow for wearers to create trendy and self-expressive outfits for themselves. In comparison to more expensive brands, generic clothing brands last only a short amount time both physically and fashionably, making name-brand well worth it.
One of the trickier situations of choosing brands occurs when buying grocery items. When comparing the two, name brands are now astronomically more expensive than the store brand, especially with today’s inflation. However, with these outstanding prices, customers will receive much better quality in buying the name brand. Quality brands prove to be much fresher and better tasting when it comes to certain foods like produce and deli products. In addition, name brand groceries provide more size options and variety in their products versus the store brand’s very basic selection.
Another essential category of products that requires attention is shopping for your everyday cleaning supplies. Whatever brand choice you make can also determine the effectiveness of its cleaning power. Iconic brands such as Dawn, Lysol, Windex and Mr. Clean have proven to be miracle workers for both children and parents when applied to chores around the house. Most cheaper brands prove to not do much at all and keep things temporarily clean at best.
Sometimes, spending an extra dollar or more can really make a difference when it comes to any kind of item in the store. When considering the item’s use in a long-term perspective, buying it from a reliable brand is the wisest choice and, in all areas, will prove more beneficial than any store brand item.